One press release, edited by real journalists and published across 65 high traffic, trusted UK regional news titles. Live within 24 hours, with a full coverage report to prove it.
Your press release appears across a network of high traffic, established UK regional news brands, in each site's Must Read section, presented as a clear, professional news story.
Send us your press release and an image. One order, a dedicated manager from start to finish.
An experienced editor formats and tidies your release so it meets publication standards and keeps your key messages.
It goes live across all 65 sites within 24 hours on working days, usually within 2. You get a full report with every live link.
Everything included, one price. No subscription, no surprises.
A newswire is a distribution service that takes one press release and publishes it across a network of news sites at the same time. The name comes from the original wire services, which fed copy down telegraph lines to newsrooms across the country. The principle has not changed: you write the story once, and it appears in many places at once.
What has changed is who the wire serves. The old wires sent copy to journalists, who then chose whether to run it. A modern newswire places your story directly onto publisher websites, so publication is not left to chance. PR Wire puts one release on 65 UK regional news titles, including The Scotsman, The Yorkshire Post, the Sunderland Echo and the Belfast News Letter, each on that paper’s own domain with its own permanent URL.
Earned media is coverage a journalist chooses to write. It carries the most weight, because someone independent decided your story was worth telling. It is also slow, unpredictable and hard to plan around. You can pitch forty journalists and hear nothing back.
A newswire is the other side of that trade. You know your story will be published, you know roughly when, and you know the cost before you start. What you give up is editorial endorsement: wire placements are labelled as ad features and the links in them are nofollow. We say that plainly, because it is the thing that decides whether a newswire is right for you.
Most companies need both. Earned media for the moments that genuinely deserve a journalist is attention, and a newswire for everything else that still needs to exist publicly.
Not really. A PR wire and a newswire are the same thing, and press release distribution is the plainer description of both: paid distribution that puts your announcement on real news websites. The older phrase "wire service" usually means the news agencies such as PA Media and Reuters, which supply copy to newsrooms rather than publishing on your behalf. That is a different business.
People looking for a PR wire are usually after one of two things: an announcement published quickly on recognised news sites, or something solid that appears when their brand is searched. A PR wire does both. What it does not do is buy editorial endorsement, and it is worth knowing that before you spend anything.