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PR dispatch: sending your press release out

Updated 19 October 2026

PR dispatch is the step where your press release is sent out: checked, formatted and delivered to the places that will publish it. Here is how dispatch works at PR Wire, from order to live link.

The dispatch steps

  1. You order. Choose a wire on our wires page or go straight to the order page.
  2. You send the release and one picture using a private link we email you. If you want an embargo, say so at the top.
  3. We check it. We read the release against our editorial guidelines and tell you if it needs changes.
  4. We dispatch it. For the UK network, we send the release to our publishing partner SWNS's editorial desk, which publishes it across the 65 titles.
  5. It goes live. Within 24 hours on a working day, Monday to Friday, 9am to 5pm UK time.
  6. You get proof. A coverage report inside 48 hours with a live link and a screenshot for every title.

Embargoes and timing

Tell us the date and time and we hold the story until then. A release received outside publishing hours goes up the next working morning. We do not dispatch at weekends.

What PR dispatch does not do

Dispatch gets your release published; it does not guarantee coverage by a reporter, a ranking or any particular response. For SEO links see press release SEO.

Related: press release distribution in the UK and how to send a press release.

Frequently asked questions

What is PR dispatch?

PR dispatch is sending out a press release, usually through a distribution service, so it reaches publications and journalists. It covers the checking, formatting and delivery of the release.

How long does PR dispatch take with PR Wire?

A release received between 9am and 5pm UK time on a working day is live within 24 hours. One received outside those hours goes up the next working morning.

Do you dispatch at weekends?

No. Publishing runs Monday to Friday, 9am to 5pm UK time, with no weekend or out-of-hours service.

What do I need to send?

Your press release text and one picture. If you want it held, tell us the embargo date and time.

Ready to send a release? One release on 65 UK regional news sites is £395 + VAT, with a coverage report showing every live link. Choose your wire or compare every wire we sell.

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