PR Wire / Choosing a distribution service
Updated 19 October 2026
There is no single best press release distribution service. The right choice depends on what you want the release to do. Here are the main types, what to compare, and where PR Wire fits.
| Type | Good for | Watch out for |
|---|---|---|
| Global wires such as PR Newswire and Business Wire | Financial and corporate announcements, wide international reach | Cost, and reach that may not mean readers |
| UK platforms such as Pressat | Press release publishing and journalist access in the UK | Check where releases actually appear |
| Regional syndication (PR Wire UK network) | Recognisable regional titles and a live link for each | Nofollow links, so not an SEO product |
| SEO networks (SEO Wire US and UK) | Dofollow links on news sites | Near-identical copies and Google's link policies |
| Free sites (Free Press Releases) | A free, indexed record of your release | Not press coverage, nofollow links |
We sell more than twenty newswires from one place: our own 65-title UK regional network at £395 + VAT, SEO Wire US with dofollow links, and wires covering North America, Europe, the Gulf, Africa, Asia and Latin America, including a PR Newswire wire. See our PR Newswire alternative page, or compare every wire.
There is no single best. It depends on your goal: reach, coverage you can show, SEO links, or a specific region. This guide sets out the types and the questions to ask.
Where the release actually appears, whether you get live links and a report, whether links are dofollow or nofollow, turnaround, the editorial review, what it costs and what is guaranteed.
Ask what is guaranteed. A minimum number of postings is a supplier commitment. A ranking, traffic or a link staying online cannot honestly be guaranteed.
Global wires with large reach cost more than regional or free options. Always compare what you receive, not just the price.
Ready to send a release? One release on 65 UK regional news sites is £395 + VAT, with a coverage report showing every live link. Choose your wire or compare every wire we sell.