PR Wire / Press releases to UK newspapers
Updated 19 October 2026
There are two ways to get a press release in front of UK newspapers: win editorial coverage from a reporter, or publish it as a clearly labelled feature. They are different things, and it helps to know which you are buying.
Email the right reporter or the news desk with a short, personal note, a headline that stands alone and the release below it. This can win real editorial coverage, but there is no guarantee, it takes time, and you only reach the people you contact.
PR Wire publishes your release on 65 UK regional newspaper websites, including The Scotsman, The Yorkshire Post, the Yorkshire Evening Post, the Sunderland Echo, the Belfast News Letter and the Lancashire Post. Each placement is a permanent page with its own address, labelled “Ad Feature by SWNS”, canonical to nationalworld.com, with nofollow links. It is online only: no print and no broadcast.
Many clients publish through us and then pitch the same story to journalists, pointing them at the live coverage. Read how to write and send a press release and our editorial guidelines first, so the release is ready for both.
You can email the right reporter or news desk directly, or distribute through a service that publishes on newspaper sites. We publish on 65 UK regional newspaper sites.
A distribution service publishes your release as an Ad Feature on the titles' websites. It is not an editorial pickup, and no service can guarantee a reporter will write about you.
Titles include The Scotsman, The Yorkshire Post, the Yorkshire Evening Post, the Sunderland Echo, the Belfast News Letter and the Lancashire Post, with 59 more.
No. Placements are online only, on each title's website. There is no print and no broadcast.
Ready to send a release? One release on 65 UK regional news sites is £395 + VAT, with a coverage report showing every live link. Choose your wire or compare every wire we sell.